8 Ways to Avoid Common Video Marketing Mistakes

20150730200022-video-on-phone-apple-iphone-business

Video marketing used to be an expensive and lengthy business, but with the advances in professional video production equipment, smartphone technology and the ease of use of platforms such YouTube, almost anyone can become a video marketer.  As a result, this has led to an astonishing 87 percent of online marketers currently using video content in their marketing according to Outbrain.

Faster, easier and cheaper does not always mean superior, but there are a few simple steps that you can take to ensure you create quality videos.According to Juan Rutz and Martin Borer of RutzRoberts Productions, the following represent eight common mistakes aspiring video marketers make and how to avoid them:

1. Excessive “hard selling”

When you apply the “hard sell” it is much like asking your first date to marry you.

Yes, there is a very remote possibility, but you more likely be successful building a relationship step by step. By creating teaser videos, you will intrigue potential clients, further sharing your content and inspiring a continued relationship.

2. Videos are not part of a campaign

You may only get one chance to make a first impression, and as a result, many companies tend to “overload” their costumer base with info and pandering about themselves. Pace your message and leave something to the imagination and curiosity without exhausting the rather short attention span of your viewer.

Juan and Martin say that campaigns are the way to go every single time. Rather than creating a single five-minute video, companies should focus on a multi-faceted approach to creating a two-minute video in concert with six 30-second segments still adding up to a total of five minutes. However, it multiplies and concentrates the intended purpose in what they call the “marinating effect.” More than ever the attention span of viewers have been condensed, hence the need to be short, informative, entertaining and to the point.

Make an emotional connection, inspire and leave them wanting for more.

Continue reading

10 Ways to Bolster Your Brand’s Online Influence

20161230180635-gettyimages-503216688

The focus for brands is to convince, or influence, as many purchase decisions to go in their favor. In the online environment, there is an extraordinary opportunity to reach out to the largest audience possible and influence what they buy whether it is a product or service.

However, there are thousands of brands out there doing the exact same thing, so the challenge is to become more influential than them. But the rules of the game have changed. No longer can you just use the old methods to attract your customer base. There are many new ways that I’ve been using to build my company to grow it from nothing to working with thousands of businesses in the last 14 months.

Here are 10 ways that you should be building your company online;

1. Leverage other influencers and brand advocates.

One of the most effective ways to grow your influence is to have influencers talk about you and share what you have to offer. This is the best, and most compelling, advertisement you will get because your audience admires and believes these influencers. As brand advocates, they promote what they like about your brand, focusing on the benefits they have personally realized.

You can opt to research and engage with influencers you believe will provide this assistance or you can partner with companies that specialize in connecting you with some of the top influencers online.

2. Be authentic.

While your target audience likes the convenience of online experiences, they want to be reassured that the brands they choose to interact with are being honest, caring, and meaningful with them.

This can be one of the most difficult tactics to achieve because of the physical distance and lack of face time. However, you can use videos and even customer testimonials to illustrate the emotion and enthusiasm you feel for what you are doing as a brand.

3. Deliver expertise.

The more you know and can share with your audience helps you rise to the top of the influencer ranking. This is why I blog on sites like Entrepreneur. It helps readers and with each post makes me more of an influencer.

More than ever, people are turning to online sources to find information that is accurate and can help them solve common issues as well as complex problems.

If you can get that advice, those tips, and specific information out through multiple channels and platforms to your target audience, you will influence their decisions.

Continue reading