The focus for brands is to convince, or influence, as many purchase decisions to go in their favor. In the online environment, there is an extraordinary opportunity to reach out to the largest audience possible and influence what they buy whether it is a product or service.
However, there are thousands of brands out there doing the exact same thing, so the challenge is to become more influential than them. But the rules of the game have changed. No longer can you just use the old methods to attract your customer base. There are many new ways that I’ve been using to build my company to grow it from nothing to working with thousands of businesses in the last 14 months.
Here are 10 ways that you should be building your company online;
1. Leverage other influencers and brand advocates.
One of the most effective ways to grow your influence is to have influencers talk about you and share what you have to offer. This is the best, and most compelling, advertisement you will get because your audience admires and believes these influencers. As brand advocates, they promote what they like about your brand, focusing on the benefits they have personally realized.
You can opt to research and engage with influencers you believe will provide this assistance or you can partner with companies that specialize in connecting you with some of the top influencers online.
2. Be authentic.
While your target audience likes the convenience of online experiences, they want to be reassured that the brands they choose to interact with are being honest, caring, and meaningful with them.
This can be one of the most difficult tactics to achieve because of the physical distance and lack of face time. However, you can use videos and even customer testimonials to illustrate the emotion and enthusiasm you feel for what you are doing as a brand.
3. Deliver expertise.
The more you know and can share with your audience helps you rise to the top of the influencer ranking. This is why I blog on sites like Entrepreneur. It helps readers and with each post makes me more of an influencer.
More than ever, people are turning to online sources to find information that is accurate and can help them solve common issues as well as complex problems.
If you can get that advice, those tips, and specific information out through multiple channels and platforms to your target audience, you will influence their decisions.